Clarity, Strategy, and a Team That Delivers
The values we live by
Unparalleled Integrity
We do what we promise when we say we’re going to do it- and in a big way
Radical Creativity
We THRIVE on bringing fresh perspectives to every partnership and innovative solutions to every challenge
Unbridled Charisma
We create a dynamic, high-vibrational and fun environment for our clients and our team
Fierce Advocacy
We inspire, motivate and empower our clients and our team to reach their highest potential and create maximum impact
Bold Authenticity
We are committed to showing up as ourselves, upholding our highest values and honoring those of our clients and our team every step of the way. We lead with clear, consistent communication, transparent boundaries, and love
Shared Success
We treat our clients- and our team- like family. When we say, ‘We’ve got you,’ we mean it. We win when you win
Meet the Founder
Erin Thomas
Erin Thomas is a professional writer and messaging strategist who has spent the last two decades working with speakers, business leaders and service professionals around the world to get them visible, credible and profitable using powerfully-aligned messaging and proven strategy.
With her (client-credited) work published in regional, national and global publications, Erin’s passion is helping people harness the incredible power of language to have the impact, influence and income they desire. She loves connecting with individuals launching or growing their speaker brands, as well as folks ready to create bold, scroll-stopping content that not only gets them the results they deserve, but feels good, too.
Erin is also the author of the bestselling children’s book, Anything But Ordinary.
A Charleston, SC, native, is enjoying that expat/travel life for the third time in Europe with her husband, daughter, two dogs and two cats that think they own the place. (They’re probably right.)
1/3 Projector, Enneagram 8 w 7, ENFP The Inspirer
What is ETC.?
Erin founded Erin Thomas Communications (ETC.) 20 years ago with one clear mission: helping brands cut the confusion and get crystal clear on their message (because confused people don’t buy!). From there, it’s all about taking them to the next level with creative, concise, and compelling marketing efforts that drive results.
To make that happen, Erin has built a tight-knit team of ridiculously talented creatives from across the globe—experts in copywriting, brand strategy, messaging, website design+build, graphic design, niche content creation, and social media management. Yep, it’s truly a one-stop shop for everything communications, so business owners, coaches, service pros and speakers never have to juggle all the moving parts themselves. They get a whole team.
Meet the Team
Anna Forgach
With a Bachelors in Business Administration, specialized in Marketing, she has built her career working together with agencies to focus on digital marketing, customer success and operations. She thrives wearing many hats, both personally and professionally, and likes to say: ‘Routines may not be my thing, but finding order and a way forward amidst the everyday chaos is!’
Passionate about exploration and seeing the world from different perspectives, when Anna has a rare moment to herself, you’ll either find her on a Pilates machine, in an interior design shop or dreaming up her next big adventure.
Jenny Gallegos
With a background in Design and Marketing, her motto is that rarely is a 'one-size-fits-all' approach the right one. She specializes in seeing each project as an opportunity for unique consideration and personalization. Jenny is passionate about travel, culture and creative endeavors. Building a life- and a career- that allow her to celebrate both personal and professional goals is her North Star.
Originally from Mexico, she currently calls Cologne, Germany home after living for years in Spain. You can find her practicing photography, creating art or devouring a delicious meal.
Isaiah
Passionate about exploration and seeing the world from different perspectives, when Anna has a rare moment to herself, you’ll either find her on a Pilates machine, in an interior design shop or dreaming up her next big adventure.
Alex
A copywriter and content marketer with nearly 10 years of experience under his belt, he has the tools you need to make your audience go WOW! With a degree in marketing, Alex is more than 'just a copywriter' and likes to approach strategy in a joined-up way.
As an Englishman he is of course obsessed with cricket, he also loves to whip up something overly ambitious in the kitchen while having a little dance to his favourite song, or listening to a good podcast!
We’re likely to be a good fit if...
- You know messaging isn’t just a detail—it’s the key to growing and sustaining your business.
- You’re ready to amplify your brand and results, not just through visibility but through clear, strategic messaging.
- You’re open to bold, outside-the-box thinking and ready to move beyond the ‘same old, same old.’
- You’re done with playing by the ‘rules’ and are eager for a new approach.
- You thrive in powerful, fun collaboration while keeping professional boundaries in check.
- You’re looking for a truly global team to bring fresh perspectives and ideas.
- You’re not offended by the occasional bit of foul language or middle-school humor—because sometimes work should be fun.
- You’re focused on big-picture strategy, delegation, and empowering your team for success.
We’re likely NOT a good fit if you are:
- You’re stretching every dollar- high quality isn’t cheap.
- You want words only, not strategy (we do both).
- You’re after a quick fix—messaging takes time.
- Micromanaging? That’s not how we roll.
- You resist feedback—we thrive on collaboration.
- You think messaging is just about sounding pretty—it’s about action.
- You’re stuck in “how we’ve always done it.”
- You want someone to agree with everything you say.
- You’re afraid to take risks—bold brands make big moves.
- You hate cake (okay, we’ll forgive you… maybe).