When your messaging is dialed in, then- and only then-
yours for the taking.
ETC. helps brands, business leaders and speakers create bold, scroll-stopping content that's in alignment with who they are and what they're doing right NOW.
Because truly compelling messaging isn’t about you. Or them. Or your brand. Or what you're offering.
It's about your audience. And you need someone who truly understands that.
We’ll let you in on a little secret: your clients and customers aren't buying what you're selling. Nope.
They're buying YOU.
Incredible content draws them in close…Speaks to their desires, inspires them to dig deeper…And then leads
Maybe that means buying your product, signing up for your program, clicking through your website, joining your email list, booking a call with you or simply being inspired by what you're talking about...
Your messaging should stop ‘em in their tracks.
Every single week, we hear from incredible, passionate folks just like you, trying to figure out why their messaging ‘just isn’t landing.’
You’re not boring. Your message isn’t boring. The work you’re doing isn’t boring. (See where we’re going with this?)
Your content should be anything BUT boring.
The neatest part? Just about ANYTHING can be elevated from bland to bold!
You want short and sweet? We got you. You want cheeky and clever? We got you. You want ‘in-your-face, can’t look away, let’s do this?’ WE. GOT. YOU. Our gift of seamlessly blending a client’s own personality into their messaging is what truly sets us apart. No one-size-fits-all approach here.
Let’s Spice Things Up…Together.
Don't Take Our Word For It...
Erin’s unique ability to connect and collaborate that makes our partnership work so well. She figured out how to open me up and get inside my head early on, which enables her to extract value from my disorganized thoughts and deliver exceptional content. Erin has helped me capture my voice and articulate my message better than I could ever do on my own. She is a master of her craft, and a ton of fun to work with, too. Focused but flexible, Erin always makes sure efforts and messages stay on point. Beyond her creative and technical skills, Erin is extremely organized and well structured, making working with her efficient and productive- while producing results that are cost effective and return producing. I cannot say enough good things about the quality of her work, her professionalism, and her as a person - I highly recommend Erin as a collaborative, creative, & strategic partner.Chad Glasscock Founder of Future State COO
I'm so glad to be working with Erin Thomas. She has the priceless - and rare - ability to cut the chaff to find exactly the right words to express my thoughts. Erin's feedback is clear, precise and imaginative. She sees the things I miss and makes my writing SO much better. As a collaborator, Erin Thomas brings wit and wisdom to our joint projects. Working together has been a delight. We amplify each other's strengths and plug the gaps that the other might miss. Which is exactly what collaboration should be. I never want to live without her!Elizabeth BachmanFounder of Strategic Speaking for Results
Erin helped me with brand-centric messaging for my courses and programs promoted on my website. I was thrilled with her work; it was so on target that I had minimal feedback and revisions to suggest. She got what I do, integrated my brand throughout her work, and made some incredibly helpful design suggestions for my page layout as well. She's fabulous!Jill LeighFounder of Energy Healing Institute
Erin came into our business life when we needed her the most, and since then has by far exceeded our expectations. She can turn any challenge, confusion, frustration into opportunities, clarity and relief. The depth and quality of her expertise are such that everything she touches seems lighter, smoother, and fun! Working with Erin is like enjoying the sunshine on a gloomy day! She has that magic for turning your thoughts into powerful messages. I will always cherish the day we met and start working together as a unique and precious day.Dominique Ben DhaouCEO of PointNorth International
I hired Erin to up-level my business marketing and messaging. From day one she has been clear, concise, thoughtful and over-delivered on time! The first time I saw the work she did for me, I shed a tear because it represented what I wanted to convey so well in a way I never could (or did) without her. I would trust Erin not only professionally with anything "writing and communications", but personally too. She embraces challenges and difficult situations with a calm and thoughtful perspective, allowing the whole team to sail through like a breeze. I highly recommend partnering with Erin for your next up-leveling - a true partner indeed... and super fun too!Ellen KocherCEO of Whealthness
Erin was an absolute pleasure to work with. She helped give a powerful voice to a project that our team is extremely passionate about. Erin listened, empathized, and understood what we were trying to do….then crafted a powerful message that perfectly captured the essence of our project. We can’t thank her enough!Matt DeSantisCo-Founder of Teen Think Tank Project
Erin is more than a copywriter! She enthusiastically jumped right into our team meetings and helped with the strategy, copy, and overall plan to launch a project. As a writer, her creativity and attention to detail when capturing the client's unique voice were fantastic. Her process was smooth, organized and very time-efficient- we were able to get the project launched ahead of schedule! We had a happy client, a happy team, and we look forward to partnering with Erin again!Lisa PezikCo-Owner of Infinite Design House
Erin brings passion, expertise, creativity and energy to all of her writing and engagements. She gives written content its "wings" and will elevate topics in a manner that only Erin can. We thank Erin for treating our work like it is the most important thing on her agenda--which we know that it can't possibly be because she juggles many plates and wears many hats!Katherine TomPresident of North Texas Nutrition Associates
Erin's ability to capture a person or an organization's essence in words is unparalleled. She picks up on the authentic voice, tone, and particular vernacular, and infuses it into everything from a perfect one-line brand positioning statement to a full-fledged sales page or audience-motivating piece. To work with, Erin is a dream. She makes the process of going from nothing to finished project fun, seamless, and efficient. She brings your vision to life! Whatever your copywriting need, hire Erin and your expectations will be exceeded!Meghann ConterFounder of The Dames
I came to Erin with my ideas and some outlines. She brought them to life for me in a way that resonated with a much larger audience than I could have imagined. It has helped my business tremendously- from more followers to auditions for TV shows. Thank you so much for our partnership.Beth GarnerFounder and CEO of Ben's Pretzels UK