When your messaging is dialed in, then- and only then-
is the
revenue expert positioning impact influence visibility reach referrals sales thought leadership engagement community
yours for the taking.

ETC. helps brands, business leaders and speakers create bold, scroll-stopping content that's in alignment with who they are and what they're doing right NOW.

Because truly compelling messaging isn’t about you. Or them. Or your brand. Or what you're offering.

It's about your audience. And you need someone who truly understands that.

We’ll let you in on a little secret: your clients and customers aren't buying what you're selling. Nope.

They're buying YOU.

Incredible content draws them in close…Speaks to their desires, inspires them to dig deeper…And then leads

Maybe that means buying your product, signing up for your program, clicking through your website, joining your email list, booking a call with you or simply being inspired by what you're talking about...

Your messaging should stop ‘em in their tracks.

Shocked women

Every single week, we hear from incredible, passionate folks just like you, trying to figure out why their messaging ‘just isn’t landing.’

“My content feels ‘vanilla.’

“Let’s add some sprinkles and chocolate chips and a cherry on top!”

“I think I’m saying all the right things, but I’m not seeing results.”

“You’re not saying the right things for YOUR audience. Easy fix.”

“I don’t know how to talk about all the powerful work I’m doing.”

“That’s OK, we can create your brand language together.”

“My copy feels outdated and stale.”

“Then just imagine what your audience is thinking! Time to freshen things up!”

“I don’t enjoy writing./Writing feels like a chore./I’m not good at writing.”

“Great. I do. It doesn’t to me. And I am.”

“I’ve just got too much to say!”

“My superpower is finding all the hidden- impactful- gems and working with you to construct powerful, clear language around them.”

You’re not boring. Your message isn’t boring. The work you’re doing isn’t boring. (See where we’re going with this?)

Your content should be anything BUT boring.

The neatest part? Just about ANYTHING can be elevated from bland to bold!

You want short and sweet? We got you. You want cheeky and clever? We got you. You want ‘in-your-face, can’t look away, let’s do this?’ WE. GOT. YOU. Our gift of seamlessly blending a client’s own personality into their messaging is what truly sets us apart. No one-size-fits-all approach here.

Let’s Spice Things Up…Together.

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